28 Feb Héra Holding presents its new image at MUDEC, Milan’s Museum of Culture

On 27 February 2019, Héra Holding’s new brand was officially presented at MUDEC, the Museum of Cultures in Milan. The guests – clients and friends of the Company – had an opportunity to visit the Banksy exhibition and enjoy an aperitif in the museum’s impressive “Nuvola” hall, decorated for the occasion with the new Héra Holding logo.
The new brand was developed to highlight Héra’s position as the acknowledged best player in the sector of value creation from assets underlying non-performing loans.
The new logo effectively reflects the Company’s solid know-how, ability to manage complexity, and eagerness to grow through innovative, made-to-measure solutions for each individual deal. For Héra, every operation is not a deal; it is “the deal”.